As someone who has been working in this area for a while, for a programing language to be embraced by non-programmers it has to not look like a programing language. That is, no matter how streamlined an simple it feels to us programmers, when you stand two meters back from the screen if it looks like c++ then it won't have any significant uptake. I scroll through the subtext page and just see code samples that look pretty much like any other language, and that's what the non-programmer target audience will notice.