This means one eighth of humanity uses tik tok once a month. Only about 3.8 billion people worldwide have a smartphone. We’re saying that about one in 4 smartphone users registers a hit on tik tok every month. That seems really high.
That said, TikTok is everywhere in developing nations, and the younger generation in western countries is also fully hooked. Social media platforms are such an interesting business and social phenomenon, I half expected the sector to reach maturity with the options available once Instagram really took off... Now the new kid on the bloc is starting to overtake all the behemoths.