Cybertruck vs F-150 Lightning in particular could go either way. F-150 has a ton of brand equity among people who already own trucks. It will not help Tesla that F-150 Lightning w/300 mile range will be effectively ~$17k cheaper at launch. Similar compares are likely to play out against Model X and eventually Model 3 and Model Y.
> Tesla is planning by 2025
I own Tesla stock, but nobody can take seriously their projections 4 years out. (Remember that we were supposed to be awash in fleets of self-driving taxis for the last couple of years.)