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My sister's chocolate shop, its Easter. Took the hit in April - had hundreds of pounds of unwanted chocolate. Had to eat it (not literally).

As a cultural athiest, I will only be affected by food shortages. But, for many people, Christmas is peak sale time and so the economic consequence of an un-deliberate stall on christmas selling is huge.

For the religous, sure, its only got upsides. Maybe longterm it's only upsides. Right now, its an economic shock we might not want.

While I wholeheartedly agree with you and desire the same thing, I believe just about the entire retail sector depends on Christmas spending to stay afloat.

Missing out on yet another novelty trinket to be forgotten and thrown away seems rather pleasant, really.