I am quite pessimistic about Amazon and its influence, having worked there for about a year. In my (admittedly jaded) opinion, the company encourages this kind of dehumanizing behavior toward people.
That said, this isn't new and it isn't limited to Amazon. My brother died of cancer at the age of 10. My dad's manager gave him a bad performance review and said that he let his son's death affect his work. Other people where my dad worked were more empathetic (though unfortunately, not in his management chain).