I'm not sure if you live in the US, but it's only gaining traction here in the States. It's becoming more socially accepted, widespread, and losing its stigma. Whether betting on the spread on sports games, betting on specific players' performances, season outcomes, or especially, fantasy sports.
You can't watch an NFL game for ten minutes these days without seeing an ad for DraftKings, FanDuel, MGM (lots of their ads this year), etc., so if you think gambling has passed its peak, I wonder if you don't watch much sports and it may not be targeted at you.