Sure, lots of internet people who don't want to be tracked (license plate readers notwithstanding).

But also plenty of IRL people complaining about how, for example, they miss their $10k pickup with no power anything that worked great for anytime they needed to haul material X from location M to N, but now you need to drop a minimum of $50k for a vehicle you might use once per weekend to haul gravel, insulation, cement, lumber, furniture, etc.

Trucks are a particularly big market for this idea. It's a vehicle you use when you're already dirty and sweaty from work/projects and don't care about comfort, and serves a primary purpose: moving heavy and/or large items.

But the big carmakers have opted to cater to the market that doesn't actually use trucks for their actual purpose, but rather the market that buys trucks as commuter vehicles.