Indeed - not many manufacturers could get away with Tesla's strategy of charging money for features that are in Alpha state, to put it charitably (e.g. Autopilot).
Even Tesla's basic autopilot is far ahead of competitors and it's already included in base price.
Many companies will rip you off for far more basic cruise control
Depends on how you define "competitors" I guess. It doesn't seem to be ahead of Waymo.