2004 Prius Worth Twice as Much as 2004 Ford F150
treehugger.com
treehugger.com
Another aspect ignored by the article is the Domestic vs. Import issue. No matter what Jay Leno says, there is a perception that domestic vehicles fall apart more quickly than imports. You could correct for this by comparing imported fuel-inefficient trucks to the Prius.
All in all, I found that the article pandered to my pre-existing prejudices. When I stepped back and thought about it, the article said nothing more than Green tastes better than Heavy.
Which is now more fuel efficient? F150 or Prius? It all comes down the right vehicle for the job. Thats why its great to have a choice.
But recognize that you are now the exception to the rule. Do you really think that half or more of the F-150s on the road are "working trucks"?
http://www.gladwell.com/2004/2004_01_12_a_suv.html
Still lots of debate in the HN comments about Gladwell's methodology, but the underlying proposition is a lot more interesting to contemplate.