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Comment by a9h74j | Hacker News Reader

The new logos show the word 'certified'. Wait for the "super-certified" and "ultra-certified" USB logo variants in two years, to help clear up the newly-latent confusion.

One new logo shows the word 'charger'. Wait for the "super-charger" and "ultra-charger" and "really really a charger" variants in three years, to help clear up that newly-latent confusion.

Leibnitz had a hypothesis that all one needed was one base word, with all possible meanings to be encoded by diacritics. USB tells us we only need one logo for all backplanes-in-a-cable, with all possible variants to be flagged by graphical diacritics. Reincarnation gone wrong.

I am waiting for UUU cables -- Ultra Universal USB. "We have both kinds of religion: universalist and unitarian."

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I assume you'll only be able to legally use these logos on your products and packaging if you actually pay for certification. Most USB devices/charges/etc aren't certified today, I don't see this new logo scheme changing that.

Certification costs money, and you might fail. No consumer really cares (or probably no consumer understands) what buying a "certified" USB thing even means.

If your existing USB things don't have the red white and blue USB logo on them, they're not certified. Info: https://www.usb.org/logo-license

I am also wondering how can they enforce small manufactures just slapping these logos everywhere? It is unlikely the organisation is going to achieve anything by trying to sue small Chinese producers.

I expect the USB organization can sue Amazon and other vendors for allowing these kinds of products to be sold if they're illegitimately using the logo. I'm not fully versed on copyright or trademark law but I believe that's what would apply to the improper use of this logo on a product.

I believe the standard approach for misuse of such logos is to treat them as counterfeit goods (e.g. fake Gucci bags) which has an established process of seizing the goods at customs or distributor's warehouses and often destroying them. There's no need to sue the overseas producer specifically, as any distributor or retailer are also liable; and in general there's no need to sue as a cease&desist (to the local reseller within the reach of any penalty if they don't comply) is generally sufficient.

Also, no certification for anything with QuickCharge, Anker PowerIQ and whatever Mediatek's one is called.

Only pure USB PD chargers can get certified.

Anker for example makes only a handful of such chargers, and none in the brand new Nano II series are certifiable.

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