I thought this post originally was about trading wages for equity via “skin in the game”. It seems it’s not though and is about motivation.
Motivation for work when you already have money is definitely hard for some. Just go check out /r/FIRE.
Huh. Weird post. Depending on the situation, I would want the founder motivated by money (real money, equity money) or just blind passion. I guess stay crazy and try things. Good luck!