(a) I don't believe my company will afford to pay me $110k soon enough. Don't bother investing here.
(b) I don't value my time as a founder/CEO financially
(c) I'm thrifty where it doesn't matter
(d) I signal employees that this is not a place that pays well, thus getting only subpar employees
(e) I signal employees that I'm all for "sacrifice" and thus not professional, and not a good place to work (e.g. if I had any loose excuse to sacrifice them and their compensation, I'd do it in an instant).
(f) I'm not mature enough not to buy into all this "ramen founder" BS aspiration stories