Having a database like this is useless unless the masses start to care about the subject. There has yet to be a campaign successful enough in educating/convincing the masses into why this is a bad thing. For most, as long as the app allows them to communicate with friends, entertains them (or their kids) with a game, etc, and the app is free the masses just won't care.

You should reflect for a moment about how you are fortunate enough to live in the first generation where this is qualifies for being "sad and horrible".