You spend 5 figures daily on Facebook and didn't notice any drop in performance when the site was gone for half the day?
Do you actually need to spend that much..?
Do you actually need to spend that much..?
Delivery for the day dropped, but performance as measured through CPA (or ROAS) remained stable.
> Do you actually need to spend that much..?
Ultimately, we're trying to maximize profit. So, we advertise until the cost per incremental conversion is greater than a customer's ltv.
But how can your engagement from clients be "the same", despite half the availability?
Does this imply that all else perfect andavailable,every day, you could have a volatile swing of up to 50 percent engagement?
If so, that seems really really silly to drop 10k+ on daily, if on half of all days you don't NEED the platform for half the day...what am I missing?
Essentially, it's 'engagement per dollar', not 'total engagement'
CPA should be affected, seems like FB is giving an artificial measurement. Reminds me of the Big Short.