but it does not work like that. because you know that you would get a lot more customers if you cut your price 20-30% while keeping your profit margin. a smaller price is a great way to get customers on board and keep them, especially those that have only small benefit from your software. im paying for example for youtube netflix, evernote and so on although basic or none would be enough based on how little do i use them, but the price is low enough that it's ok for me. i used to privately use pirated version of MS office before it was this small monthly payment and so on.