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> Nothing to see here.

Except there are no other marketplaces on which this developer can sell his app to iPhone users. That’s the issue. Apple has a stranglehold because they do not allow other app stores.

We should also tell Google to limit the search results to just 5. That would prevent you from having to see tons of search results on google.

> We should also tell Google to limit the search results to just 5

Generic we shouldn't. But if Google decided to do that, I can't see how one could object.

Two sponsored ads, one link to a content farm, and two links to Pinterest. Probably not a lot different from what we see already.

Consistency is a major problem with enforcement of this. Let user metrics pick winners in the search.