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That's because reviews are done by a single person from a large group of possible reviewers who each have differing perspectives.

Do you see a way that Apple could be consistent besides letting every app in?

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Maybe have a part of the store dedicated to pre-release/experimental versions and have interested users beta test and review these. Then based on early feedback the app graduates or not to the general public.

Well yeah you make the rules in a way that there’s little room for personal opinion on behalf of the reviewer.

As it is now their rules are pretty vague.

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