It might be slightly off-topic, but I used to work in the same building as "Save the Children" at a swanky address in central London (this is the charity where the money ended up iirc). The employees dressed better than us and I could see (when the lift opened on their floor on the way up) that their offices were pretty awesome.

Anyway - how much of the donation actually ended up feeding starving children I guess is neither here-nor-there; at the end of the day giving to charity is usually about how it makes you feel.