Techcrunch redesigned

techcrunch.com

5 points·vaksel··9 comments

I would be pissed if my $10k ad was now below the fold! putting that middle column for the top third of the page, that shows 'active' comments, crunch board jobs, Tech crunch 50, and video comments is such a waste of real estate. For this redesign to fly the new 300px IBM ad must have been signed for a long term contract.

also the navigation is weird - web2.0, gadgets, mobile, crunchbase, more \/ ... then 'about, advertise, archives, contact tc50 and jobs, then.... subscribe, email, crunchbar, rss and twitter....

add that to showing 15+ stories now instead of 5-10 and the major attack on content vs ads, I'm sure now I will only read TC in my feed reader.

Below the fold is completely relative.

On a 640x480 screen almost all of the ads are below the fold.

On a 30" monitor they are above the fold.

Advertisers know this.

perhaps relative to the fact its below the fold for the 50% of people on 1024x768. when they used to not be...

It now looks very much like http://www.venturebeat.com. In fact both sites look almost exactly the same if all ads are removed with AdBlock, except TC has green-ish palette and VB - red-ish. Also the front page is now harder to read as the mix of logos/images and text looks pretty cluttered.

yeah I'm not a fan of the new look, with adblock its like 60% content, 40% white space

They want revenue for their site, and ad placement is commonplace and well-understood, but ...

"Hi, we disrespect our own content so much that we'd like to distract you from it with all these glittery ads. Have a nice day!"

Looks cleaner and easier to read, but I don't care about TC's redesign.

I agree...but the color scheme reminds me of The Onion.

the search bar moved into a better location, before it just floated in the sidebar nomansland. +1

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