Sorry if this is well off topic, but what is the word you've censored in your penultimate paragraph?
> g**mn ad platforms
I can't for the life of me figure it out. At first I thought you meant "gaming" because of pointless "gamificiation" (no, I don't want to collect a gem and get virtual rewards for "streaks" every time I tune my guitar to encourage me to engage with your app every day) but that doesn't quite fit, nor does "Google"