Guy: Hey, look at me guys! I did a sorta hack where you can put money on a card and people with smart phones can get free coffees!
Guys: Wow, that's... cool for some reason! It feels good when putting money into this card to think that people with smart phones somewhere can get a free coffee.
Guy#2: Hey! look at ME, guys! I hacked that hack thing that was somehow cool and good. AND I gave peoples' money to CHARITY! Pretty awesome of me huh?
Everyone: Wow dude. Saddened and appalled. You have ruined an altruistic and somehow cool enterprise.
Guy#3: Pfft, all a bit melodramatic don't you think.
Everyone: [scowls. downvotes guy#3]
Later...
Guy#4: Hey guys, look at this article about how iPhone/Android is better than Android/iPhone.
[normality resumes]