> It's almost like someone had the brilliant idea of unifying an internal and external tool that both did the same thing, and devoting more resources to making the result work better than either ever did.
This is super powerful when applied to tools, but also docs, pricing and decisions. At my current job, whenever we make a rule around licensing or pricing, we publish it to our external facing FAQ. This means that the sales people consult the same info as the customer can.
Many customers choose to cut out the sales folks and read the FAQs, which is fine. Some choose not to. Some choose to read the FAQ and chat with the sales folks for further details.
But having one place where everyone can go lets people consume that info as they wish, as well as acting as a forcing function for keeping it up to date.