The wierd thing is, you could translate this insight into a ethically questionable business idea:

A website lists the wrong doers to humiliate them. Each crime gets its own list. Pay 5$ for "the jerk who cuts you off in traffic on the crowded freeway" or 1000$ for "the geek who concocts the next fifteen-minutes-of-fame computer virus" or 100,000$ for "the child molestor".

I hope this would not work out, but i fear it would.