So if the ancestral strain + variants all cannot spread epidemically any more due to the build up of immunity in the population, then a strain which achieves immune escape and an R0 of > 1.0 would be favored even though the virus might be much less "fit" and less virulent in a totally naive population.
Clearly though the major adaptation is going to be on the human side with most of the population eventually acquiring T-cells, which will greatly decrease the virulence going forwards.