I don't get why the developing world needs to be the first market. They could sell to the camping and boating market first, make millions, and expand worldwide later.
http://www.target.com/Solar-Lights-Coach-Style-Pack/dp/B002Z...
What is idiotic is that there was a whole article about them and it still took a google search before I could figure out where to buy one.
For folks who didn't read the article and wonder about the company name, it's a http://en.wikipedia.org/wiki/Portmanteau of "no kerosene", since the solar-powered light bulb is meant to replace kerosene-fueled lamps in many parts of the world.