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He disappointed me but still made that website. So I'd say, yes.

The writing style is what marketers use. Marketers with no product becomes life coaches or similar.

I completely don’t understand the newsletter trend. I get why marketers like it, but why on earth would anyone want to join [this guy’s] newsletter. The fact well funded startups like substack chasing this market is insane to me. I’m probably just out of touch. I also didn’t like RSS when it was big. I prefer to control my intake of content instead of subscribing to essentially a push method.

Maybe they go to other life coaches who coach them into being a life coach and indoctrinate them into the writing style.

Its the Minto Pyramid Principle / Situation Complication Question Answer:

https://www.richardhare.com/2007/09/03/the-minto-pyramid-pri...