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With your restaurant example, you are describing an "exclusive dealing agreement". This usually takes monopolistic conditions to become illegal.

Personally I don't like what Amazon is doing. But I don't think it is illegal under current anti-trust laws. The laws really need to change, but I don't see that happening.

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You're right it definitely doesn't fit neatly under any current anti-trust laws.

I think the justification for why something like exclusive dealing agreements in monopolistic conditions is unfair could definitely be applied to why being a competitor in your own marketplace, while leveraging your customer's data, and boosting your own listings could be deemed unfair and lead to monopolistic conditions too.

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