Does this indicate that by not fixing the fake reviews problem, Amazon can, whenever it wants, get rid of a troublesome competitor?
(since the competitors are sort of forced to use fake reviews)
(since the competitors are sort of forced to use fake reviews)
- they can really fix it (e.g. by kicking every fake review mandator) and drown competiting products far below in the search results, leaving "Amazon's choice" ones at the top.
With way fewer reviews it will be harder to argue the ranking results legitimacy.
- they don't fix it, and as you say, get an excuse to kick any random brand trying to stay afloat on their platform.
Either way Amazon wins.