This is not popular because it assumes that everyone has an excessive footprint. I'm vegetarian, I get most of my food from a local, organic farm. My footprint is minimal (no car, zero commute, no flight, etc). We could be billions more if we chose to live this way. Why ask/force people not to have a family where we could have happy family living responsibly? Asking others to die / not reproduce is a great way not to challenge our way of life.
For some reasons, all the people I know who campaign for population stabilization/reduction are among those with the worst footprint.