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I've read about this method for name generation many times before and there always seems to be a lack of data to show the method's level of quality or relevance. Would love to hear a statistician's take on this.

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Fully agree, but the author is not using AdWords to generate names, but to have a number of names (4 in this case) compete with each other (running the exact same ad, just changine the name). The reported outcome in that case was 80% of the clicks went to "Autovate", although we don't know that all variations got equally exposed.

[edit] The four names in question were Motiveatr, Autovate, Autovator, My Auto Motive.

[edit] (Removed rant on the name Motiveatr)

haha agreed. My Auto Motive I thought would do well though ;)

Completely agree! Let's say the author got 20c clicks. So, for $20, he got 100 clicks. And these clicks were divided among 4 names. This is obviously not statistically significant data.

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