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When did Facebook say only criminals have something to hide?

Yeah, I think that was Google and Eric Schmidt.

Facebook doesn't believe anyone should have anything to hide.

Confirmed, it was Eric Schmidt (2009):

If you're concerned about Google retaining your personal data, then you must be doing something you shouldn't be doing. At least that's the word from Google CEO Eric Schmidt.

"If you have something that you don't want anyone to know, maybe you shouldn't be doing it in the first place," Schmidt tells CNBC. . ."

https://www.theregister.com/2009/12/07/schmidt_on_privacy/

I remember another meme where govt says "you don't have anything to hide" and then the other side saying "then you don't mind me publishing all of this secret government info then?" and then getting very angry at the other person.

I don’t think I’ve ever seen executives do something to prevent “decreased morale” that hasn’t immediately resulted in morale falling right off a cliff.