Really nice copywriting !

Would you like to help me and my buddies learn to play cricket ? Its quite the same sport, and don’t worry, no one has ever played baseball or cricket in the team, they won’t notice ! And please, go straight to the full group « at scale ». We have to be quick, it seems to be the only way to look like people who have success in this other country, India !

This analogy is wonderful, I may reuse it someday. Thanks for sharing. However it makes me wonder about tailoring ideas. Of course it is necessary to adjust ideas to context, but how do you know when it is too much ?