> Modern software’s humdrum lack of identity has resulted in users craving more interesting, opinionated tools, tools that feel like us — or a better, more interesting, wackier version of us.
The above is the kind of sentence that you'll see in almost any fashion or arts magazine.
Pretty fluffy stuff. Not really the kind of thing we're used to, in the engineering community.
That said, I firmly believe that there's always a place for good graphic and interaction design, in technology.
I don't feel that it's a problem. Some companies will stick to "the classics," while some will go overboard with the "chrome"[0], so to speak.