DuckDuckGo is often a superior search engine to alternatives, certainly less human bias, but their name does not help them. Who says "DuckDuckGo it?" They need to shorten the name considerably, either to Duck, or pick a different one entirely.

Duckduckgo isn't a 'search engine', they just get their results from Bing, they don't crawl shit themselves. They're good at marketing and convincing technically illiterate people to use them, that's all.

Look at a (non-American) search engine like Quant[0] if you want to see something people actually use.

[0]https://www.qwant.com/?l=en