Juno was recently launched aboard an Atlas V, which launches for roughly the same price as the Falcon Heavy will in a year or so's time. Juno gets placed into an orbit that will take it out beyond Mars' orbit, before returning to the Earth for a gravity-assist flyby. The flyby is necessary to double the payload that they could otherwise send to Jupiter.
Falcon Heavy can left 3 times the payload of an Atlas V, so Juno could have increased in size, and avoided the 2 and a half years it will take to execute the Earth flyby manoeuvre, all for the same price. Alternatively, a spacecraft 3 times the weight of Juno (which weighed in at 8000 pounds / 3500Kg) could be sent direct to Mars.
What could you do with all of that? Well, the Mars Direct mission requires about 140 000kg, to be assembled in orbit. That's about 14 Falcon Heavy launches, which has a total price tag of about US$1.4 billion. Of course, on top of that there are in-orbit assembly costs, and the costs of the actual Mars-bound hardware, - which would roughly double the price tag to US$3 billion. Without Falcon Heavy, that mission cost is doubled to US$ 6 billion.
I wonder what Juno would have looked like if it had three times the payload to play with...