Quinn encounters a lot of failures, and I kept thinking how unlike a place like Silicon Valley, failure isn't necessarily celebrated in rural farming culture, where during the homestead era, failure might have meant death. Nonetheless, Quinn told me, he's seeing a potential sea change in food and farming:
“I’m not pushing uphill quite as hard against so much tradition that says there’s no reason to change anything. Thirty years ago, fewer people had already gone broke. Everything was really rosy with industrial ag.”