We don't need a call to arms without a pretty good idea of how to do it, and why it is different/better than the existing shots at parallelism. Jamming it into C/C++ is one idea, and making a new language like Fortress (http://en.wikipedia.org/wiki/Fortress_(programming_language) ) is another.
And those are all just the languages / language extensions. There's also the message-passing (MPI, PVM) vs. remote put-get (ARMCI/Global Arrays/...) It's clearly a hot topic with how multi-core chips are coming along. I didn't see much here that adds to the existing attempts, other than perhaps bemoaning that they are currently proprietary. That seems natural, though. With so many competing ideas, you see which one gains traction first, then work on incorporating it into the standards.