So, this is just a pilot project, and he's actually trying to fund the research center. I'm pretty sure that's why he was willing to spend so much time with me on this project.

The big thing is that each farmer or region needs to be experimenting to see what works there, since every place is different (climate, land management history, culture, resources, etc), and things are always changing.

The universities mostly do the commodity crop research. You're definitely right that Quinn is ahead of that system. It seems like we need other structures to support more forward-thinking work like his, whether it's private equity, nonprofit or something else.