I learned a lot putting this together. I wasn't totally right about it.
Someone at the Montana Historical Society gave a talk [2] on "the history of luggage," believe it or not.
In 1971 someone made and patented a suitcase that you pulled with a strap. It didn't catch on, and [2] says that porters in airports, who were accustomed to getting tips, denigrated them as "for sissies." Department stores didn't sell them, because of course they didn't want to market to sissies.
In the late 80's, Robert Plath made his own Roll-aboard and patented it [3]. That's what caught on.
So what happened in those 16 years? You had a clear market need, evidenced by the clunky metal "luggage carriers" at 26:38 in [2]. And yet no one did it!
Here's where I think I was right: luggage companies thought "we could invest in R&D to make these, but the competition would just copy them and we'd be no better off but we'd have higher costs. You can't patent the things. We'll pass!"
[1] https://www.youtube.com/watch?v=juUUayqVUTk at:
0:33 (the person under the ramp seems to be pushing a suitcase on wheels)
[2] https://www.youtube.com/watch?v=iLE5t-s_M1w at:
26:38 the after-market luggage carrier
27:10 the first wheeled luggage (1970) patented 1971
[3] https://patents.google.com/patent/US4995487A/en
Robert Plath patented it in the late 80's and got pilots & flight attendants to wheel them through airports, thus "marketing" them to the public.