Sometimes you need to search an intentional misspelling, say, "Aple" (just an example), Google will helpfully try to correct you with "did you mean Apple?", and even if you put the word in quotes you still get results for Apple, not my intentionally misspelled search. Listen to what I'm trying to tell you, dumb machine.
They've tweaked it so it only respond to what it thinks you want to search, not what you've asked of it, and there's no way around it.
Computers are so much better when they take your input literally.