And how will that makes them money? The only thing that's going to be more "personal and intimate" is the way in which they deliver ads and the same divisive and polarizing content. It'll be be way worse that it is now. Imagine how bad things got simply by inserting text and pictures into your social media feed. What happens when you're fully immersed in the "metaverse" with ads and divisive content literally be all around you. And no two people get the same content either. It's horrifying.