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Google introduces Google for Creators, Google's move in catering to the emerging creator economy.

However their message feels like something that was made for other corporations rather than actual humans.

First result when I searched for "what is the creator economy" was good enough to share. https://influencermarketinghub.com/creator-economy/

So yeah I know it, didn't know it was called that.

Yes, its a new phenomenon. Or newish. It caught incumbent entertainment industry unaware.