The issues of long-term digital storage are such that - use whatever you want for your own blog - but (imo) ASCII isn't going to save you any more than binary blobs are, 300 years into the future after we're all long gone and buried. We're already in a world where UTF-8 is taking over in many places. (Many places but not all. Fun fact, you can't send Zelle to someone with an emoji in their local contact name with some banks.)
If I (today) said I had a word document and needed "an old version of Microsoft Word", I'm sure most people would know what I mean, and that I'd find someone with a Windows XP machine and a copy of Office 97'. Meanwhile, there are tons of people who are just going to stare at you blankly if you tell them about EBCDIC, never mind help you find a decoder.