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Many times they do. And then they put ads on it as well because why not make even more money? Also, paying customers are worth more to advertisers.

Haha true. And the amount of money made per user with ads/adtech is unbounded, so why bound it to X per month.

This greed? would probably lead them to ruins.

Exactly. It's pure greed, they will never stop. The only solutions are to make advertising illegal or technologically infeasible.

We see this happening with TVs, etc. Soon cars will have it.