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Yahoo! and MSFT tried doing same, selling Bing search ads on Yahoo ad exchange. Didn't work well and can't scale it. And these are Google innovation why should they not use it.

Is it fair to ask some other ad exchanges to run ads on NYTimes or CNN, Fox news?

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> selling Bing search ads on Yahoo ad exchange. Didn't work well and can't scale it.

I don't see your point. There are millions of ads currently sold on existing exchanges by third parties, why are you claiming it can't scale?

> Is it fair to ask some other ad exchanges to run ads on NYTimes or CNN, Fox news?

I don't understand your point. None of those news organizations operate an ads exchange.

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