- rebrand as open-source friendly, only open-source whatever narrow side-projects they barely care about but could be run on other systems (VSCode, Powershell); distribute official packages with spyware
- monopolize the education system by offering bribes including gratis hardware devices to whoever in State education will work with them to pretend Microsoft loves kids and kids need computers (with Microsoft software, obviously) to learn anything in the 21st century
- force manufacturers to deploy "TPM v2.0" on their new machines so they can run Windows 11, continuing the push so that people have 0 understanding and control over the machines they own (instead are controlled by the machines), and don't have a choice of system because "SecureBoot" [0]
- love Linux! let them integrate all your POSIX/Linux APIs in a VM on their system, so that you never have to use anything else than Windows ever again (embrace...) ; it's just like reverse-Wine (execute Windows program on free systems) except they have an army of developers with $$$$ and don't have to waste time reverse-engineering anything because they have the source code to both systems... how convenient!
- viruses are such a huge problem, if only we had some sort of digital signatures for software, and trustworthy places to get it from?! sure let's have a Microsoft market where you can buy adware/spyware signed by Microsoft, with two key advantages: 1) it's super faster because signed software is not inspected real-time by Windows defender 2) noone else can make their own "appstore" repository with their own signature keys (like we do with Flatpak/APT/nix/guix) ; very soon they can start to hide how to run programs unapproved by Microsoft like Android or MacOS [1] have been doing... and it's all for security, right? because app-store monopoly has definitely stopped malware (oooh that's a nice flashlight app you got there Google Play) without harming FLOSS/hobbyist devs (yeah sure)
It's just *washing (openwashing here) straight out of marketing textbooks. If you know/learn anything about capitalism and public relations, you won't be tricked next time!
[0] Briefly touched upon in this bigger article about how Microsoft is still evil, why Secure Boot has nothing to do with security, and why hardware manufacturers happily play along: https://www.haiku-os.org/blog/mmu_man/2021-10-04_ok_lenovo_w...
[1] There was even this worrying story at some point that MacOS would refuse to open applications (whether signed or not) because their centralized server could not be reached: https://news.ycombinator.com/item?id=25074959 <-- Soon coming to your Windows setup