As long as there is this enormous pressure to sell you ever more things, nothing will change for the better… just change: More influencers, more product placements and sponsor guided “content“, more MLM type bullshit all around. Someone will figure out how to recruit your friends and family to explicitly advertise the next innovation in problem creation inside your last domain of unquestioned trust and honesty - mark my words! How about a gamified “hit” on your friends? Getting big-data intelligence briefings and some psychological guidance on someone you used to care about, and some shitty internet points as reward for their conversion: “Agent 1337biz, your next target is your colleague John Doe. The file is transmitted as we speak. Further our influence, your loyalty will be rewarded! Hail, Hydra”.