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Devil's advocate: Perhaps promoting unlimited SMS can mitigate the move to iMessage and equivalents?

SMS at current prices is going to go. It can't compete with internet-based solutions like iMessage and BBM, especially in regions with many small countries like Europe or Asia where international fees can be quite restrictive. (This is why Skype became so popular in Europe.)

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Perhaps promoting unlimited SMS can mitigate the move to iMessage and equivalents?

iMessage still uses SMS whenever you send a message to somebody with a non-iOS 5 device. I don't know about you, but I communicate with tons of people who don't have iPhones or even data plans.

This move is ridiculous gouging whatever way you look at it.

If Google and Apple weren't in a cold war perhaps they could work together and make an interoperable standard. Get RIM in on the mix and you have the big three bypassing SMS.

They could call it "XMPP"!

Perhaps, but I don't believe that $20 a month will be easily swallowed during a time of low consumer confidence.

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