I didn't intent to imply anything bad about being labeled an activist or an advocate. Whistleblower carries something of a neutral veneer. A whistleblower are often seen as exposing something objectively wrong, a broken law or crime. That's not really what is happening here (though it wouldn't be surprising to see laws have been broken). The main thrust here is Facebook is bad for society, which, IMO is more activism than whistleblowing. No objective answer here! Just how I read the nuance of the language.