Yet somehow the same strategy is not working that well for Android tablets and STBs.
Anyone who thinks Android would be the leading smartphone OS if their devices were sold at price parity with iPhones is deluding themselves.
Similarly, if Apple wanted to overtake Windows PC markethsare with Macs (they don't) they would be foolish not to compete on price. When you are asking the user to try something new (or new to them) and non-mainstream, "pay more for this risky new thing" isn't a very attractive proposition.
Android is now 20% of the tablet market, while the BB Playbook is nowhere and the HP TouchPad can't even stay alive for two months.
Edit: Someone posted the link below.